SAN MIGUEL DE ALLENDE, MEXICO—Sanmiguelenses are amazed at one local B&K's tasty marketing breakthrough: The Triscuit Tally.
Throwing caution to the wind, five intrepid travelers have braved the beyond-intimate scrutiny of TSA* bearing WMD's (Wafers of Massive Deliciousness**)—all to participate in Casita de las Flores' one-of-a-kind marketing scheme.***
The news has sent multinational corporations scrambling to adopt a cracker mascot of their own.
"This strategy could revolutionize the way people do business--and snack," says Joe Suit, CEO of Promotions R US, a marketing think tank in Petaluma, Florida. "Betcha Bill Gates is bummed Triscuits are taken. Wheat Thins just don't have the same archetypal emotional resonance."
"Our focus groups have good things to say about Ritz crackers, but it's nothing like the Triscuit phenomenon," he added.
* Not to mention the goofy customs stoplights at the Mexico airport (pray for green!)
** Triscuits are a fully legal, importable item. Hint hint. (If they do get confiscated, which is oh-so unlikely, it's only cause the customs guy is a fellow wafer lover.)
***Wondering what the heck we're talking about? See "about us" on our website: www.casitadelasflores.com
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So, there you are.
To our five (count 'em, five!) Triscuiteers—thanks from the bottom of our hearts and tummies!! (See the actual tally to the right.)
We love you!
Yum,
Casita de las Flores B&K (Bed and Kitchen)
—Your best value (and most fun) alternative to
expensive San Miguel de Allende hotels and B&B's
